The Essentials

Complement Your Foundation

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Best-In-Class, Chosen By Us

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Most Loved

Trusted by our community

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Our Commitment

  • Vegan Certifications

    We aim to expand our offerings with the most recognized global standards for vegan verification for trust and transparency including The Vegan Society: Vegan Trademark and Vegan Action: Certified Vegan

  • No Animal Products

    Does not contain meat, fish, fowl, animal by-products (silk or dyes from insects), eggs, dairy, gelatin or honey. Products must not contain known animal-derived GMOs or genes used to manufacture ingredients or finished products.

  • No Animal Testing

    Does not include the use of live or deceased animals for any research such as safety, nutrition, or toxicity testing. Brands must confirm no animal testing conducted for any ingredient, component, or final product.

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